STRATEGIC MARKETING PLAN
One of the biggest questions homeowners ask is what are you going to do to sell my home? We use a strategic plan to achieve proven results. Broad exposure is the key to generating qualified buyers.
Step 1 – Staging Consultation
Staged homes make great first impressions on buyers. Most homebuyers need only 90 seconds to make their minds up on whether or not they will consider your home.
Step 2 – Professional Photography
Professional photographs can make the difference between a buyer wanting to view your property or not. Since 85% of buyers begin their search online, professional photos allow your home to stand out.
Step 3 – Virtual Tour
Interior and exterior photographs demonstrate the full value of your property and are an essential tool in getting top dollar. A virtual tour highlights the unique features of your home and is posted on MLS, all Social Media Outlets and numerous websites, ensuring your home receives maximum exposure.
Step 4 – Online Exposure
Once listed, your home will be promoted on the web in over 80 locations, including www.realtor.ca, www.royallepage.ca, www.royallepagesignature.com, www.homematcher.ca, www.mytorontohome.com, www.mywestendhome.com, www.rlpdowntown.com as well as, Facebook, Instagram and Twitter, just to name a few.
Step 5 – Professional Print Marketing
Feature sheets provide an excellent reference piece for buyers and their sales representatives. Just listed cards alert your neighbours that your home is for sale. These pieces professionally promote your home and set it apart from the competition.
Step 6 – Agent Open House
We use these events to promote your property to sales representatives who many have interested buyers.
Step 7- Public Open House
We use open houses to promote your property to prospective buyers. We love to door-knock and invite neighbours to an open house for some food and drinks. We find this very effective. Neighbours know people who want to live in the neighbourhood and are the best advocates to a perspective buyer.
Step 8- Skilled Negotiation
You can count on us to negotiate a successful sale on your behalf. We are extensively trained in negotiating, in required documentation, appropriate clauses and will advise you of any and all potential pitfalls in a contract you may receive.